Search Engine Optimisation (SEO)
Building a great looking website is half the task. It is of the upmost importance to ensure that it performs on the search engines. Promoting your website is a key element of your companies marketing strategy.
Search Engine Optimisation:
Search engine optimisation (SEO) is the process of getting your website to perform well on all the major search engines,
such as Google, Bing and Yahoo. There are two major ways in achieving this:
Organic SEO:
This allows your website to grow naturally, by having a website build which is optimised for the search engines. It revolves around a website which is easy for search engine robots to read, understand and index your site. Our websites at a minimum will achieve this. By using standard mark-ups, sitemaps, robot files and good SEO layouts we ensure that our websites are easily indexed, and looked at favourably by all the major search engines.
This allows your website to grow naturally, by having a website build which is optimised for the search engines. It revolves around a website which is easy for search engine robots to read, understand and index your site. Our websites at a minimum will achieve this. By using standard mark-ups, sitemaps, robot files and good SEO layouts we ensure that our websites are easily indexed, and looked at favourably by all the major search engines.
Non-Organic SEO:
Sometimes you have to work harder to get your site to the top tier of search engines. This is especially the case in a saturated market. We will help you and your company achieve it's potential through various means – including:
Sometimes you have to work harder to get your site to the top tier of search engines. This is especially the case in a saturated market. We will help you and your company achieve it's potential through various means – including:
Choosing priority Key phrases
Choosing the right key phrases for your company, and using a service such as Google Ad Words can ensure maximum return
on your investment. We view statistics directly with Google, and analyse which phrases your competitors are targeting.
Based on our findings we can advise on a SEO Campaign with a fixed cost, start and end date, which will achieve your goals.
All the right content in the right place
Search engines will rate your website by its content, and linked content.
We can help your website spread (and thus perform even better) by getting content on it, and on the internet which advertises your business.
We also make sure that comments about your website are available to the search engines which help prove that your site is the one on top.
Performance is nothing without results:
Knowing what works well and what doesn't is key to any decision making process.
Our websites we give you the tools to make informed decisions.
Using tools like Google Analytics, we can help you analyse what marketing efforts are driving leads to your company and which ones are not. Over time we can assist you in optimising your website to outperform your competitors, and your expectations.
Can we promise your #1?
The honest answer is no. In fact anyone who claims that they can are lying. Search engines simply do not work like that (anymore) and if a competitor spends £5000pm month to your £500
its unlikely you will beat them. We can however guarantee that every SEO campaign we set up is based on years of experience of getting fantastic results and value for money. We have several client who spend nothing and get well placed, to other who budget well and get the most effective returns possible.





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